Stella McCartney is launching a new fragrance this month, Pop. It’s the designer’s third fragrance, and was developed by P&G Prestige.

Pop targets Millennials and will make its debut at Sephora. (Estee Lauder had the same plans for its launch of the Estee Edit collecton at Sephora.)  It’s a woody floral that contains tuberose and sandalwood.

The clear glass bottle has a round, hot pink metallic spray-through cap. It was designed to resemble the medallion on McCartney’s signature Falabella bag.

Canadian singer Claire Boucher, known as Grimes, will be the face of the fragrance. McCartney announced this on Instagram, through a series of posts – and one spelled Grimes on a pair of sandals. Another showed an image from the upcoming campaign, featuring Grimes in the California desert sitting in front of a pink vintage convertible that matches her hair.

Photo of Grimes, at left: Instagram / @stellamccartney